Automated Online Brand Protection Software
GreyScout is the only end-to-end platform that lets you quickly detect, authenticate, and take enforcement action against grey market sellers. Protect your reputation, strengthen customer safety, and tackle IP infringers, all in one place and at scale.
Protecting some of the world’s biggest brands, including…
GreyScout brand protection software makes every reseller accountable
Our platform leverages the latest in automation technology to monitor for and provide full visibility of intellectual property infringements online, no matter where they are.
Detect & Monitor
‘Always on’ monitoring powered by GreyScout’s brand protection technology continuously scans online marketplaces and automatically flags up any potential IP infringements and unauthorized sellers for review by product and enforcement teams.
Verify & Authenticate
Our fully customizable, proprietary technology makes seller verification a painless and straightforward process. Define your priorities and authenticate identities and listed products across multiple online marketplaces quickly and at scale.
Enforce & Report
Clamp down on unauthorized 3P sellers and increase your brand revenue with swift, one-click enforcement that ensures third-party listings are taken down for good.
What online brand protection can do for you
Increased buy box
ownership
Monitor, identify, and rapidly remove counterfeit listings, unauthorized 3P sellers, and other IP infringements.
Successful unauthorized seller Enforcement
Monitor, verify, and enforce against IP infringing and grey market activity across e-commerce marketplaces at scale, all in one platform.
Standardized And Automated Enforcement
Why GreyScout?
Enforcement That Works
With a 95%+ enforcement success rate, you can trust the GreyScout platform to not just tell you about IP infringements but also help you take robust, lasting enforcement action against them.
86% increased Buy Box ownership
It’s only right that your product sales go to you. GreyScout can boost your e-commerce sales and revenue by taking down unauthorized product listings on sites like Amazon.
360-degree marketplace coverage
GreyScout provides coverage across all major e-commerce sites including Amazon, eBay, and Google Shopping. Wherever your unauthorized sellers are, we’ll find them!
Don’t let unauthorized sellers steal your thunder
Unauthorized sellers reduce your revenue and can destroy consumer confidence in your brand. You shouldn’t stand for it.
Brand Protection Software Made For...
GreyScout enables you to take control of your brand online and prevent IP infringements across eCommerce marketplaces, all from one centralized dashboard.
eCommerce
& Brand Teams
- Rapidly remove unauthorized buy box competition.
- Establish brand dominance on major marketplaces.
- Prevent revenue from being skimmed by infringers.
Legal
Teams
- Streamline enforcement documentation and workflows.
- Gather intelligence to prevent distribution channel leaks.
- Clamp down on infringers with one-click enforcement.
The
Business
- Always-on monitoring ensures protection of consumer trust and long-term brand equity.
- Measurable impact with market-leading reporting and analytics.
- Open API architecture enabling digital transformation initiatives.
FAQs
Answers to your most asked questions
A brand protection solution is a tool or service that helps businesses maintain and protect their brand from unauthorized 3P sellers, counterfeits, or other forms of IP infringements in the marketplace.
Many such solutions generally include automated monitoring and detection of grey market products, and counterfeit items helping brands better manage their distribution channels, and taking legal action against infringers when necessary.
According to an Amazon brand protection report published in May 2021 blocked 10 billion counterfeit listings and spent $700M fighting fraud in 2020. As e-commerce marketplaces such as Amazon, eBay, Shopify, Google Shopping, and others have risen to prominence, counterfeiting and other types of infringements by unauthorized third-party sellers have become a massive issue.
There are innumerable brand protection solutions in the market, each with its own offerings, advantages, and Unique Selling Points (USPs). An effective Brand Protection Software will provide Automation at scale, have Market-leading expertise and provide Advanced reporting. Read our blog on choosing the perfect brand protection solution : https://greyscout.com/ecommerce-brand-protection-software-an-introductory-guide/
There are innumerable brand protection solutions in the market, each with its own offerings, advantages, and Unique Selling Points (USPs). So, how do you go about choosing one that is right for your brand? The three important aspects to consider when you choose one are automation at scale, market-leading expertise and advanced reporting.
Read more on the topic:
https://greyscout.com/what-is-the-grey-market-and-how-to-protect-your-brand-against-it/
The grey market or gray market refers to activities in which branded products are sold through unauthorised distribution channels. Grey market vendors may be unauthorised to sell those items or may not have permission to offer products in a specific country or region. Read more on the topic:
https://greyscout.com/what-is-the-grey-market-and-how-to-protect-your-brand-against-it/
A parallel import is the sale of a product outside of its brand’s authorised distribution channels. The legality of parallel imports often falls under the auspices of one of two concepts: national exhaustion and international exhaustion. Read more on the topic:
Testimonials
Read what our users have to say about GreyScout.
"GreyScout has proven to be a crucial ally in our brand protection efforts. The outcomes achieved in under three months have been remarkable. First Party Revenue on the channel has improved exponentially since using GreyScout. By identifying the leaky supply chain at source, GreyScout facilitated a decrease in unauthorized third-party activity and enhanced our Buy Box presence.
Anthony Dawe
International E-commerce Manager
"GreyScout Brand Protection helped us immensely in tackling the issue of unauthorized 3P sellers on Amazon. GreyScout's detection, verification, and enforcement process has helped streamline our brand protection efforts and reduce the number of infringing sellers at scale. Additionally, they've been active in collecting feedback and optimizing their processes to better serve our business. I look forward to growing our partnership as we expand into new international markets."
Andrew Lizotte
E-commerce Sales Manager
“GreyScout allowed us to get a serious handle on parallel trading challenges in multiple markets globally. We saw sustainable success within 2 weeks convincing us to deploy phase 2 earlier than planned – more channels & upgrades such as In-app Test Purchase.”
Christophe Bernigaud
Global Vice President Amazon
“Our primary motivation for implementing this solution was to protect brand partners by shutting down infringing sellers and listings, however we also benefited from a massive reduction in overall time spent by our team manually tracking and submitting takedowns”
Bobby Dickensheets
Director of IP & Legal
