September 4, 2026 What are Parallel Imports? A parallel import is stock sold outside a brand's authorised distribution channels. What it is, whether it is legal, and what it costs a brand on marketplaces. Read More
September 2, 2026 Amazon Brand Protection Tools Explained Amazon offers five programs with varying levels of protection for businesses selling on the platform: the Amazon Brand Registry, Transparency, Project Zero, Counterfeit Crimes Unit, and IP Accelerator. Each program provides a different set of features to help protect brands from various threats. Read More
What are Parallel Imports? September 4, 2026 A parallel import is stock sold outside a brand's authorised distribution channels. What it is, whether it is legal, and what it costs a brand on marketplaces. Read More
Amazon Brand Protection Tools Explained September 2, 2026 Amazon offers five programs with varying levels of protection for businesses selling on the platform: the Amazon Brand Registry, Transparency, Project Zero, Counterfeit Crimes Unit, and IP Accelerator. Each program provides a different set of features to help protect brands from various threats. Read More
What is Brand Protection? August 27, 2026 Brand protection is the set of strategies, processes and tools a business uses to prevent third parties from misusing its intellectual property. This guide covers the threats, the detect-verify-enforce process and how to build a program. Read More
Monitoring Grey Market Activity: Strategies to Identify Grey Market Sellers April 28, 2025 When products appear on the grey market, it’s often a sign of supply chain gaps and poor distributor oversight. Read our latest blog which covers how to tackle grey market sellers Read More
Tariffs on Ice? Why This Pause Could Be the Calm Before the Grey Market Storm April 17, 2025 One minute, brands are preparing for tariff-fueled cost hikes; the next, there’s a temporary freeze. But here’s the thing — grey market sellers don’t hit pause. And the underlying conditions driving the unauthorized sales? They haven’t gone anywhere either. Read our latest on the topic. Read More
Is it a Steal? Safeguarding Your Brand – Lessons from the Michelle Mack Case January 29, 2025 Organized retail crime (ORC) has evolved into a sophisticated enterprise, with professional thieves employing complex networks to pilfer goods and resell them online. This blog talks about the recent case of Michelle Mack. Read More
How to Protect Your Brand: Essential Steps for Businesses in 2025 January 7, 2025 Securing the brand from unauthorized 3P selling, IP or Trademark infringements, counterfeit selling, or other fraudulent activities on e-commerce marketplaces such as Amazon, Walmart, and eBay should be a top priority for 2025. Read More
What is an Amazon Haul, and why might it not be all good news for brands selling on Amazon? January 7, 2025 Amazon Haul is a new shopping section that was announced by Amazon this week. It features a variety of products priced at $20 or less. Amazon Haul aims to compete with eCommerce marketplaces such as Temu and Shein. Read More
Why a Brand Protection Solution is a Must-Have in Your 2025 Budget Plan October 23, 2024 As we approach 2025, the pressure on meeting commercial targets and P&L goals has become crucial. Along with this, brands also have to ensure consumer safety and adhere to legal policy responsibilities. However, unauthorized third-party sellers, bad actors, and counterfeiters pose a threat to revenue and consumer safety. Read More
Top Strategies to Prevent Copyright Infringement October 16, 2024 According to statistics, Amazon will serve more than 180 million Prime customers in the U.S. alone by the end of 2024. An attention-grabbing logo is vital to e-commerce success because it grabs a user’s attention and stands out to millions of customers browsing thousands of brands. Equally important as creating the logo, however, is protecting it. Read More
Detecting and Mitigating Grey Market Activity: Strategies to Identify Grey Market Sellers. September 20, 2024 When a brand’s products are outside of authorised supply chains, including being sold on e-commerce marketplaces like Amazon without permission, it is likely a sign that the brand needs to establish tighter controls on grey market activity. Read More
Beauty and the Amazon Beast August 15, 2024 In this article, we partnered with FordeBaker to highlight the opportunity and brand protection threats for beauty brands selling on Amazon. Read More
How can Revenue Recovery and Online Brand Protection go Hand in Hand. July 30, 2024 In this blog, we have partnered with Getida to highlight the importance of revenue recovery for a profitable eCommerce business and outsourcing revenue recovery and brand protection to expert partners like GreyScout and Getida. Read More
Famous Copyright Infringement Cases: Examples and Lessons Learned July 16, 2024 As eCommerce is a worldwide business, it can be incredibly challenging for brands to enforce copyright protections across global markets. However, with the proper education, due diligence, and online protection tools, brands can stay one step ahead. In this blog we cover Famous Copyright Infringement Cases and the subsequent lessons learned. Read More
Selling on eBay : A Checklist for Success July 2, 2024 Optimizing your eBay store and listings is more of a science than an art. However, don't worry. Optiseller and GreyScout have broken down the Selling on eBay process to optimize your eBay channel and set you up for eCommerce success. Read More
What is Brand Infringement? And What Are The Different Types? May 31, 2024 An unfortunate reality for popular brands selling on eCommerce marketplaces like Amazon and eBay is that many unauthorized third-party sellers use their trademarks without a license, making them guilty of brand infringement. Read More
Checklist for Selling on Amazon: Everything You Need to Know May 23, 2024 Entering the world of Amazon selling can be an exciting and profitable venture, but getting started can feel overwhelming. Here's a checklist created by Opimizion and GreyScout to get you started. Read More
Using Digital Shelf Analytics for Brand Protection Success. May 9, 2024 A successful brand protection strategy involves legal and policy teams understanding the eCommerce and Sales KPIs with digital shelf understanding. Read More
Tackling Unauthorized 3P Sellers as an Amazon Launchpad Brand May 2, 2024 As an Amazon Launchpad brand gains popularity and success on eCommerce platforms like Amazon, it becomes more susceptible to grey market activities such as unauthorized third-party selling, counterfeiting, patent infringement, and more. Read More
What is Intellectual Property (IP) Infringement and How To Tackle It? March 6, 2024 IP is a broad umbrella term for creative works such as inventions, branding, music, images, and other types of human-generated content. Read our blog to learn more about tackling Intellectual Property (IP) infringements at scale. Read More
Price Erosion: What Is It, and How Do You Stop It? February 13, 2024 Price erosion occurs when a brand is forced to lower the price of its products due to market forces . When 3P retailers sell authentic branded products without the brand's consent, the product's perceived value can take a hit in the consumers' eyes. Read More
Introduction to Walmart Brand Portal December 18, 2023 When it comes to brand protection, Amazon is not the only marketplace IP holders should be concerned with. With the rise of emerging e-commerce giants like Walmart, the need for online businesses to implement brand protection processes is becoming increasingly vital. Read More
What is Amazon Brand Registry, and why should brands enroll in the program? November 16, 2023 A pillar of Amazon’s suite of brand protection tools, the Amazon Brand Registry provides sellers with a defence against the misuse of logos, images, video, and written content. Read More
GreyScout Secures €3.5 Million Investment to Strengthen End-to-End Online Brand Protection Platform November 9, 2023 GreyScout has today announced a €3.5M seed investment, jointly led by Act VC and Tribal, and participation from Furthr VC, Enterprise Ireland, and HBAN. Read More
Brand Protection Tips for Peak Holiday Shopping Season September 19, 2023 On November 24 - Black Friday – online shoppers worldwide will take to eCommerce marketplaces like Amazon, eBay, Walmart and others to hunt for the best deals. Read More
Types of eCommerce Fraud and Proactive Measures for Prevention September 16, 2023 As technology advances, so do the tactics of cybercriminals seeking to exploit vulnerabilities within online transactions. From phishing schemes to sophisticated account takeovers, types of eCommerce fraud continues to evolve and pose significant challenges for businesses and consumers alike. Read More
Utility Patent vs Design Patent : What’s the difference? August 22, 2023 When it comes to products sold on e-commerce marketplaces, there are two distinct types of patents that brands should be concerned with, known as utility patents and design patents. A utility patent protects a product's core function, whereas a design patent protects the "ornamental" appearance. Read More
Impact of Grey Market Sellers on Margins and Consumer Safety. July 24, 2023 While grey market goods provide consumers with cheaper prices, they can greatly erode both manufacturer and authorised retailer’s margins, have a negative impact on the brand's consumer safety policies and potentially also harm consumer confidence. Read More
Importance of Test Purchase in Online Brand Protection July 10, 2023 Test buying is a straightforward concept. When a brand identifies a suspected counterfeit, brand policy infringing or stolen product listed on an e-commerce marketplace such as Amazon or eBay, they can conduct a test purchase to inspect the physical product directly. Read More
Retail Theft and Organized Retail Crime (ORC). June 26, 2023 Theft has always been a concern for retailers, who often budget for anticipated losses to shoplifting and employee theft. This is known throughout the industry as “leakage”, “shrinkage”, or “inventory shrink”. Read More
The INFORM Consumers Act and How It Can Safeguard Online Consumers June 8, 2023 Integrity, Notification, and Fairness in Online Retail Marketplaces (INFORM) for Consumers Act provisions protecting consumers from counterfeiters, unauthorized sellers and other bad actors selling on eCommerce marketplaces. Read More
Guide to Trademark Protection on Amazon May 16, 2023 This guide aims to provide an overview of trademark protection on Amazon by covering some key topics, including what we mean by a trademark, the benefits of trademark protection, how Amazon can help protect trademarks and the steps to get trademark protection Read More
Detecting Amazon Scams: A Guide for Brands May 2, 2023 GreyScout looks at some prevalent scams on Amazon that brands operating on the marketplace should be aware of. Read More
Amazon Buy Box Suppression and eCommerce Brand Protection April 11, 2023 Brands selling on Amazon must utilise brand protection tools to perform their own unauthorized 3P seller monitoring and enforcement where necessary on marketplaces to ensure their prices remain competitive to avoid Amazon Buy Box suppression. Read More
eCommerce Brand Protection Software: An Introductory Guide March 27, 2023 GreyScout has created this essential guide to developing e-commerce brand protection strategies and choosing a brand protection solution that’s suitable for your business. Read More
Whose Buy Box is it anyway? March 21, 2023 Staying on top of your Buy Box should be the utmost priority, but when you do lose a Buy Box staying on top of whom you are losing it to, should be equally prioritised as well. Read More
Monitoring and Tracking Negative Reviews for eCommerce Marketplace Brand Protection March 9, 2023 It is important to monitor and act upon the following negative reviews as they could be a reflection of bigger issues such as potential grey market products, parallel imports, used products being re-sold as new or even at times counterfeits products being sold as genuine under your product listings. Read More
eBay Brand Protection and eBay VeRO Explained February 21, 2023 Similar to marketplaces such as Amazon, Walmart, Etsy, and Alibaba, eBay also enables high volumes of third-party sellers, which creates a thriving environment for counterfeits, unauthorized 3P sellers, and a wide range of other intellectual property (IP) rights violations Read More
What is the Grey Market And How To Protect Your Brand Against It. February 6, 2023 The grey market or gray market refers to activities in which branded products are sold through unauthorised distribution channels. Read More
Amazon 3P vs 2P vs 1P: What’s The Difference? January 13, 2023 Difference between two of Amazon’s primary selling models: Amazon 1P (first-party) and Amazon 3P (third party). Read More
MSRP vs MAP and How To Enforce MAP Policy On Amazon US? January 3, 2023 In instances where prices of products sold across eCommerce marketplaces like Amazon, eBay, Google shopping by unauthorized 3P sellers are considerably below MAP, it could be a reflection of bigger issues such as grey market products, parallel imports, used products being re-sold as new or even at times counterfeits products being sold as genuine. Read More
How to Beat Unauthorized Third-Party Sellers In 2023. December 21, 2022 When it comes to Amazon, eBay and other e-commerce marketplaces, in particular, beating unauthorized 3P sellers comes down to learning their tactics and taking policy based action to compete against them. Read More
What’s the Digital Services Act (DSA) and What Does It Entail For eCommerce Brand Protection? November 15, 2022 One of the most significant updates to the EU’s legal framework for online regulations, the DSA seeks to hold online services such as e-commerce marketplaces, hosting services, and social media platforms more accountable. Read More
eCommerce Margins Challenge This Holiday Shopping Season November 2, 2022 E-Commerce Faces Challenging Peak Season with excess Inventory, prices rise, unauthorized sellers and increased fulfilment fees. Read More
The Time of the eCommerce Marketplaces October 21, 2022 According to Adobe, online marketplace sales accounted for 67% of total global eCommerce in 2021, with a total of $3.23 trillion spent in the top 100 marketplaces. Read More
Keeping Stolen Goods Off Your eCommerce Channels March 12, 2022 When shopping online using e-commerce marketplaces, consumers rarely worry about the risk of inadvertently purchasing stolen goods. Read More
Authorized vs Unauthorized Resellers: Why the Software You Choose Must Tell the Difference August 18, 2026 Read More
Marketplace Takedowns Are Getting Slower, and Less Permanent July 29, 2026 Three July 2026 developments narrow the marketplace takedown channel at both ends. What that means for how you build enforcement cases. Read More
Counterfeit Enforcement Arrives Too Late: Two 2026 Wins, Both After the Harm July 29, 2026 Counterfeit enforcement produced two clear wins this month. A UK court awarded LVMH and four of its brands £213,000 against an influencer who sold fake luxury goods through Instagram and a private WhatsApp group. Thai police dismantled a production line making counterfeit household consumer goods and seized 226,720 units. Read More
Amazon Just Widened the Buy Box Field. Here’s What It Means for Your Brand July 14, 2026 Amazon's July 2026 changes remove the Buy Box eligibility gate, letting more sellers onto your listings. Here's the brand-protection playbook for 2026. Read More
Grey Market Seller Monitoring: The Blind Spot June 22, 2026 Three June 2026 marketplace changes — Amazon Prime Day, Walmart's product claims rules and eBay Live — all target the listing. None verify the seller. That blind spot is where grey market inventory lives. Read More
The 2 Costly Gaps a Brand Protection Platform Closes for IP Teams June 16, 2026 A brand protection platform automates detection, evidence, and enforcement so IP and legal teams stop drowning in manual monitoring — and stop missing the counterfeiters that matter. Read More
3 Reasons Marketplace Counterfeit Monitoring Beats Takedown Wins June 15, 2026 Three 2026 developments — a landmark Nike verdict, a tightened TikTok Shop policy and Meta's affiliate model — all point to the same gap that marketplace counterfeit monitoring is built to close. Read More
Tougher Customs Enforcement Won’t Close Your Marketplace Brand Protection Gap June 12, 2026 The 2026 US customs crackdown targets foreign importers, but counterfeit and grey market sellers reach your listings. Why brands need their own enforcement. Read More
Amazon Replaced Rufus With Alexa for Shopping: The Magnified Risk From Amazon 3P Sellers on Your ASINs May 26, 2026 Amazon retired Rufus and launched Alexa for Shopping on 13 May 2026. The agentic AI assistant transacts across all Amazon 3P sellers on your ASINs — here's what that means for brand owners managing Amazon. Read More
Prime Day Is Coming in June. So Is Your Most Sophisticated 3P Seller Threat Yet May 1, 2026 Amazon Prime Day 2026 lands in June. 62% of units now sell through 3P. Here's how unverified sellers are preparing — and what brand owners can do. Read More
Amazon’s 2025 Trustworthy Shopping Experience Report: 15 Million Counterfeits and What It Means for Brand Protection April 29, 2026 Amazon's Trustworthy Shopping Experience Report, published April 2026, discloses that more than 15 million counterfeit products were identified, seized, and disposed of globally in 2025. For brand owners selling on Amazon, the report is both a benchmark and a warning Read More
