What is Amazon Haul, and why might it not be all good news for brands selling on Amazon? November 15, 2024 Amazon Haul is a new shopping section that Amazon announced this week. It offers a range of products priced at $20 or less. Haul aims to compete with eCommerce marketplaces like Temu and Shein. Read More
How to Apply for a Trademark for Your Logo November 12, 2024 From Nike’s iconic “swoosh” to McDonald’s golden arches, a recognisable logo is perhaps a brand’s most critical piece of intellectual property (IP). Whether a brand sells sneakers or serves hamburgers, the logo serves as the face of the company and the products and services it offers. Read More
Why a Brand Protection Solution is a Must-Have in Your 2025 Budget Plan October 23, 2024 As we approach 2025, the pressure on meeting commercial targets and P&L goals has become crucial. Along with this, brands also have to ensure consumer safety and adhere to legal policy responsibilities. However, unauthorized third-party sellers, bad actors, and counterfeiters pose a threat to revenue and consumer safety. Read More
Detecting and Mitigating Grey Market Activity: Strategies to Identify Grey Market Sellers. September 20, 2024 When a brand’s products are outside of authorised supply chains, including being sold on e-commerce marketplaces like Amazon without permission, it is likely a sign that the brand needs to establish tighter controls on grey market activity. Read More
Emerging Trends in eCommerce Brand Protection August 22, 2024 As technology develops rapidly, brand builders can leverage exciting eCommerce Brand Protection tools to safeguard different aspects of their online business. Read More
How can Revenue Recovery and Online Brand Protection go Hand in Hand. July 30, 2024 In this blog, we have partnered with Getida to highlight the importance of revenue recovery for a profitable eCommerce business and outsourcing revenue recovery and brand protection to expert partners like GreyScout and Getida. Read More
Selling on eBay : A Checklist for Success July 2, 2024 Optimizing your eBay store and listings is more of a science than an art. However, don't worry. Optiseller and GreyScout have broken down the Selling on eBay process to optimize your eBay channel and set you up for eCommerce success. Read More
What is Brand Infringement? And What Are The Different Types? May 31, 2024 An unfortunate reality for popular brands selling on eCommerce marketplaces like Amazon and eBay is that many unauthorized third-party sellers use their trademarks without a license, making them guilty of brand infringement. Read More
Checklist for Selling on Amazon: Everything You Need to Know May 23, 2024 Entering the world of Amazon selling can be an exciting and profitable venture, but getting started can feel overwhelming. Here's a checklist created by Opimizion and GreyScout to get you started. Read More
Introduction to Walmart Brand Portal December 18, 2023 When it comes to brand protection, Amazon is not the only marketplace IP holders should be concerned with. With the rise of emerging e-commerce giants like Walmart, the need for online businesses to implement brand protection processes is becoming increasingly vital. Read More
What is Amazon Brand Registry, and why should brands enroll in the program? November 16, 2023 A pillar of Amazon’s suite of brand protection tools, the Amazon Brand Registry provides sellers with a defence against the misuse of logos, images, video, and written content. Read More
Types of eCommerce Fraud and Proactive Measures for Prevention September 16, 2023 As technology advances, so do the tactics of cybercriminals seeking to exploit vulnerabilities within online transactions. From phishing schemes to sophisticated account takeovers, types of eCommerce fraud continues to evolve and pose significant challenges for businesses and consumers alike. Read More
Utility Patent vs Design Patent : What’s the difference? August 22, 2023 When it comes to products sold on e-commerce marketplaces, there are two distinct types of patents that brands should be concerned with, known as utility patents and design patents. A utility patent protects a product's core function, whereas a design patent protects the "ornamental" appearance. Read More
Impact of Grey Market Sellers on Margins and Consumer Safety. July 24, 2023 While grey market goods provide consumers with cheaper prices, they can greatly erode both manufacturer and authorised retailer’s margins, have a negative impact on the brand's consumer safety policies and potentially also harm consumer confidence. Read More
Importance of Test Purchase in Online Brand Protection July 10, 2023 Test buying is a straightforward concept. When a brand identifies a suspected counterfeit, brand policy infringing or stolen product listed on an e-commerce marketplace such as Amazon or eBay, they can conduct a test purchase to inspect the physical product directly. Read More
Retail Theft and Organized Retail Crime (ORC). June 26, 2023 Theft has always been a concern for retailers, who often budget for anticipated losses to shoplifting and employee theft. This is known throughout the industry as “leakage”, “shrinkage”, or “inventory shrink”. Read More
Amazon Buy Box Suppression and eCommerce Brand Protection April 11, 2023 Brands selling on Amazon must utilise brand protection tools to perform their own unauthorized 3P seller monitoring and enforcement where necessary on marketplaces to ensure their prices remain competitive to avoid Amazon Buy Box suppression. Read More
Whose Buy Box is it anyway? March 21, 2023 Staying on top of your Buy Box should be the utmost priority, but when you do lose a Buy Box staying on top of whom you are losing it to, should be equally prioritised as well. Read More
Monitoring and Tracking Negative Reviews for eCommerce Marketplace Brand Protection March 9, 2023 It is important to monitor and act upon the following negative reviews as they could be a reflection of bigger issues such as potential grey market products, parallel imports, used products being re-sold as new or even at times counterfeits products being sold as genuine under your product listings. Read More
eBay Brand Protection and eBay VeRO Explained February 21, 2023 Similar to marketplaces such as Amazon, Walmart, Etsy, and Alibaba, eBay also enables high volumes of third-party sellers, which creates a thriving environment for counterfeits, unauthorized 3P sellers, and a wide range of other intellectual property (IP) rights violations Read More
