Introduction to Walmart Brand Portal December 18, 2023 When it comes to brand protection, Amazon is not the only marketplace IP holders should be concerned with. With the rise of emerging e-commerce giants like Walmart, the need for online businesses to implement brand protection processes is becoming increasingly vital. Read More
What is Amazon Brand Registry, and why should brands enroll in the program? November 16, 2023 A pillar of Amazon’s suite of brand protection tools, the Amazon Brand Registry provides sellers with a defence against the misuse of logos, images, video, and written content. Read More
Types of eCommerce Fraud and Proactive Measures for Prevention September 16, 2023 As technology advances, so do the tactics of cybercriminals seeking to exploit vulnerabilities within online transactions. From phishing schemes to sophisticated account takeovers, types of eCommerce fraud continues to evolve and pose significant challenges for businesses and consumers alike. Read More
Utility Patent vs Design Patent : What’s the difference? August 22, 2023 When it comes to products sold on e-commerce marketplaces, there are two distinct types of patents that brands should be concerned with, known as utility patents and design patents. A utility patent protects a product's core function, whereas a design patent protects the "ornamental" appearance. Read More
Impact of Grey Market Sellers on Margins and Consumer Safety. July 24, 2023 While grey market goods provide consumers with cheaper prices, they can greatly erode both manufacturer and authorised retailer’s margins, have a negative impact on the brand's consumer safety policies and potentially also harm consumer confidence. Read More
Importance of Test Purchase in Online Brand Protection July 10, 2023 Test buying is a straightforward concept. When a brand identifies a suspected counterfeit, brand policy infringing or stolen product listed on an e-commerce marketplace such as Amazon or eBay, they can conduct a test purchase to inspect the physical product directly. Read More
Retail Theft and Organized Retail Crime (ORC). June 26, 2023 Theft has always been a concern for retailers, who often budget for anticipated losses to shoplifting and employee theft. This is known throughout the industry as “leakage”, “shrinkage”, or “inventory shrink”. Read More
Amazon Buy Box Suppression and eCommerce Brand Protection April 11, 2023 Brands selling on Amazon must utilise brand protection tools to perform their own unauthorized 3P seller monitoring and enforcement where necessary on marketplaces to ensure their prices remain competitive to avoid Amazon Buy Box suppression. Read More
Whose Buy Box is it anyway? March 21, 2023 Staying on top of your Buy Box should be the utmost priority, but when you do lose a Buy Box staying on top of whom you are losing it to, should be equally prioritised as well. Read More
Monitoring and Tracking Negative Reviews for eCommerce Marketplace Brand Protection March 9, 2023 It is important to monitor and act upon the following negative reviews as they could be a reflection of bigger issues such as potential grey market products, parallel imports, used products being re-sold as new or even at times counterfeits products being sold as genuine under your product listings. Read More
eBay Brand Protection and eBay VeRO Explained February 21, 2023 Similar to marketplaces such as Amazon, Walmart, Etsy, and Alibaba, eBay also enables high volumes of third-party sellers, which creates a thriving environment for counterfeits, unauthorized 3P sellers, and a wide range of other intellectual property (IP) rights violations Read More
Amazon 3P vs 2P vs 1P: What’s The Difference? January 13, 2023 Difference between two of Amazon’s primary selling models: Amazon 1P (first-party) and Amazon 3P (third party). Read More
How to Beat Unauthorized Third-Party Sellers In 2023. December 21, 2022 When it comes to Amazon, eBay and other e-commerce marketplaces, in particular, beating unauthorized 3P sellers comes down to learning their tactics and taking policy based action to compete against them. Read More
Using Brand Protection Software for eCommerce Marketplaces. December 7, 2022 As a basic concept, brand protection is the overall process or strategy utilised by an individual or organisation to prevent or eliminate the unauthorised – often illegal - use of their intellectual property (IP) Read More
What’s the Digital Services Act (DSA) and What Does It Entail For eCommerce Brand Protection? November 15, 2022 One of the most significant updates to the EU’s legal framework for online regulations, the DSA seeks to hold online services such as e-commerce marketplaces, hosting services, and social media platforms more accountable. Read More
eCommerce Margins Challenge This Holiday Shopping Season November 2, 2022 E-Commerce Faces Challenging Peak Season with excess Inventory, prices rise, unauthorized sellers and increased fulfilment fees. Read More
Protect your Brand and Control Grey Market Activity on Marketplaces October 27, 2022 Grey market goods are non-counterfeit goods that are sold through channels that were not approved by the trademark owner. Read More
The Time of the eCommerce Marketplaces October 21, 2022 According to Adobe, online marketplace sales accounted for 67% of total global eCommerce in 2021, with a total of $3.23 trillion spent in the top 100 marketplaces. Read More
Protect Brand Perception with Selective Distribution August 1, 2022 Without a well-executed and monitored selective distribution model in place for your business, the products, and brand you worked so hard to build and protect could end up with unauthorized channels. Read More
