May 9, 2024 Using Digital Shelf Analytics for Brand Protection Success. A successful brand protection strategy involves legal and policy teams understanding the eCommerce and Sales KPIs with digital shelf understanding. Read More
May 2, 2024 Tackling Unauthorized 3P Sellers as an Amazon Launchpad Brand As an Amazon Launchpad brand gains popularity and success on eCommerce platforms like Amazon, it becomes more susceptible to grey market activities such as unauthorized third-party selling, counterfeiting, patent infringement, and more. Read More
Amazon vs Google Product Search February 13, 2022 By virtue of being logged on to the world’s most popular e-commerce platform, users beginning their product search on Amazon are closer to making a purchase than those starting with Google. Read More
The Cease and Desist Letter – an essential part of any brand protection toolkit. January 20, 2022 It’s an unfortunate reality that illegal and grey market activity within e-commerce marketplaces i Read More
Countering the Counterfeiters December 27, 2021 At a recent client meeting, we were told the following eye-opening fact: “In China, there are more fake products sold under our brand than genuine products.” Read More
Understanding Fair Use for Digital Brands December 23, 2021 When it comes to the fiercely competitive e-commerce retail space, building a strong brand that reso Read More
Grey Market Threats: Product Diversion September 28, 2021 Why Is Product Diversion a threat? Once a brand’s product falls out of the authorized supply chain, all control is lost. Read More
Understanding Triangulation Fraud In E-commerce July 24, 2021 There are many ways in which cyber criminals use stolen credit cards, one of which is known as triangulation fraud, a growing threat in the e-commerce space. Read More
Your OSINT Toolkit to Combat Counterfeits Online June 8, 2021 To mark World Anti-Counterfeiting Day, we’ve decided to share some insights on how brands can leverage OSINT to combat the growing issue of counterfeiting in the digital age. Read More
Positive News for Brands with Amendments to China’s Copyright Law May 21, 2021 It is no secret that e-commerce marketplaces such as Amazon are rife with shady third-party sellers peddling billions of dollars worth of counterfeit goods Read More
Keeping Counterfeits Out of Your Supply Chain April 24, 2021 The Global Economic value of counterfeiting and Piracy is $2.3 trillion! Read More
Your Brand, eCommerce, & COVID-19 – Making adjustments to ensure your brand survives (then thrives) April 13, 2021 While the COVID-19 pandemic has had a significant negative impact on worldwide business, there is hope for those operating in the e-commerce space Read More
eCommerce 2021: The Dangers of Counterfeit PPE February 23, 2021 Just as soon as the World Health Organization declared COVID-19 a global pandemic in March 2020, there were people in the e-commerce retail space quick to exploit the situation Read More
One to Watch for Trademark Owners as TikTok Partners with Shopify December 18, 2020 TikTok has quickly emerged as an attractive platform for e-commerce businesses to advertise their products, however, it’s also become something of a counterfeiting haven. Read More
Brexit and Branding March 27, 2020 What does the UK’s historic exit, Brexit, of the EU mean for those operating in the online retail space and their Intellectual Property? Read More