September 4, 2026 What are Parallel Imports? A parallel import is stock sold outside a brand's authorised distribution channels. What it is, whether it is legal, and what it costs a brand on marketplaces. Read More
September 2, 2026 Amazon Brand Protection Tools Explained Amazon offers five programs with varying levels of protection for businesses selling on the platform: the Amazon Brand Registry, Transparency, Project Zero, Counterfeit Crimes Unit, and IP Accelerator. Each program provides a different set of features to help protect brands from various threats. Read More
Is it a Steal? Safeguarding Your Brand – Lessons from the Michelle Mack Case January 29, 2025 Organized retail crime (ORC) has evolved into a sophisticated enterprise, with professional thieves employing complex networks to pilfer goods and resell them online. This blog talks about the recent case of Michelle Mack. Read More
How to Protect Your Brand: Essential Steps for Businesses in 2025 January 7, 2025 Securing the brand from unauthorized 3P selling, IP or Trademark infringements, counterfeit selling, or other fraudulent activities on e-commerce marketplaces such as Amazon, Walmart, and eBay should be a top priority for 2025. Read More
What is an Amazon Haul, and why might it not be all good news for brands selling on Amazon? January 7, 2025 Amazon Haul is a new shopping section that was announced by Amazon this week. It features a variety of products priced at $20 or less. Amazon Haul aims to compete with eCommerce marketplaces such as Temu and Shein. Read More
Why a Brand Protection Solution is a Must-Have in Your 2025 Budget Plan October 23, 2024 As we approach 2025, the pressure on meeting commercial targets and P&L goals has become crucial. Along with this, brands also have to ensure consumer safety and adhere to legal policy responsibilities. However, unauthorized third-party sellers, bad actors, and counterfeiters pose a threat to revenue and consumer safety. Read More
Top Strategies to Prevent Copyright Infringement October 16, 2024 According to statistics, Amazon will serve more than 180 million Prime customers in the U.S. alone by the end of 2024. An attention-grabbing logo is vital to e-commerce success because it grabs a user’s attention and stands out to millions of customers browsing thousands of brands. Equally important as creating the logo, however, is protecting it. Read More
Detecting and Mitigating Grey Market Activity: Strategies to Identify Grey Market Sellers. September 20, 2024 When a brand’s products are outside of authorised supply chains, including being sold on e-commerce marketplaces like Amazon without permission, it is likely a sign that the brand needs to establish tighter controls on grey market activity. Read More
Beauty and the Amazon Beast August 15, 2024 In this article, we partnered with FordeBaker to highlight the opportunity and brand protection threats for beauty brands selling on Amazon. Read More
How can Revenue Recovery and Online Brand Protection go Hand in Hand. July 30, 2024 In this blog, we have partnered with Getida to highlight the importance of revenue recovery for a profitable eCommerce business and outsourcing revenue recovery and brand protection to expert partners like GreyScout and Getida. Read More
Famous Copyright Infringement Cases: Examples and Lessons Learned July 16, 2024 As eCommerce is a worldwide business, it can be incredibly challenging for brands to enforce copyright protections across global markets. However, with the proper education, due diligence, and online protection tools, brands can stay one step ahead. In this blog we cover Famous Copyright Infringement Cases and the subsequent lessons learned. Read More
Selling on eBay : A Checklist for Success July 2, 2024 Optimizing your eBay store and listings is more of a science than an art. However, don't worry. Optiseller and GreyScout have broken down the Selling on eBay process to optimize your eBay channel and set you up for eCommerce success. Read More
What is Brand Infringement? And What Are The Different Types? May 31, 2024 An unfortunate reality for popular brands selling on eCommerce marketplaces like Amazon and eBay is that many unauthorized third-party sellers use their trademarks without a license, making them guilty of brand infringement. Read More
Checklist for Selling on Amazon: Everything You Need to Know May 23, 2024 Entering the world of Amazon selling can be an exciting and profitable venture, but getting started can feel overwhelming. Here's a checklist created by Opimizion and GreyScout to get you started. Read More
Using Digital Shelf Analytics for Brand Protection Success. May 9, 2024 A successful brand protection strategy involves legal and policy teams understanding the eCommerce and Sales KPIs with digital shelf understanding. Read More
Tackling Unauthorized 3P Sellers as an Amazon Launchpad Brand May 2, 2024 As an Amazon Launchpad brand gains popularity and success on eCommerce platforms like Amazon, it becomes more susceptible to grey market activities such as unauthorized third-party selling, counterfeiting, patent infringement, and more. Read More
What is Intellectual Property (IP) Infringement and How To Tackle It? March 6, 2024 IP is a broad umbrella term for creative works such as inventions, branding, music, images, and other types of human-generated content. Read our blog to learn more about tackling Intellectual Property (IP) infringements at scale. Read More
Price Erosion: What Is It, and How Do You Stop It? February 13, 2024 Price erosion occurs when a brand is forced to lower the price of its products due to market forces . When 3P retailers sell authentic branded products without the brand's consent, the product's perceived value can take a hit in the consumers' eyes. Read More
Introduction to Walmart Brand Portal December 18, 2023 When it comes to brand protection, Amazon is not the only marketplace IP holders should be concerned with. With the rise of emerging e-commerce giants like Walmart, the need for online businesses to implement brand protection processes is becoming increasingly vital. Read More
What is Amazon Brand Registry, and why should brands enroll in the program? November 16, 2023 A pillar of Amazon’s suite of brand protection tools, the Amazon Brand Registry provides sellers with a defence against the misuse of logos, images, video, and written content. Read More
GreyScout Secures €3.5 Million Investment to Strengthen End-to-End Online Brand Protection Platform November 9, 2023 GreyScout has today announced a €3.5M seed investment, jointly led by Act VC and Tribal, and participation from Furthr VC, Enterprise Ireland, and HBAN. Read More
Brand Protection Tips for Peak Holiday Shopping Season September 19, 2023 On November 24 - Black Friday – online shoppers worldwide will take to eCommerce marketplaces like Amazon, eBay, Walmart and others to hunt for the best deals. Read More
